Queenstown Mountain Bike Club (QTMBC) wanted updated branding imagery to showcase their iconic Ben Lomond trails. The goal was to capture not just the epic riding, but also the vibe — the sense of freedom, fun, and connection that comes with riding these world-class tracks. From sweeping trail shots to candid moments between riders, this shoot highlights the energy and community spirit of QTMBC and what makes Queenstown a true mountain biking destination.